Turquoise is characterized by its deep, vivid blue color.
There are many people who collect turquoise items such as necklaces and bracelets. You can see various turquoise items on the streets, but can you tell which ones are "real" turquoise?
Many people may think, "Isn't all the turquoise sold in stores real?", but in fact, most of the turquoise sold in stores is imitation*!
*Products reinforced with resin or imitations made to look like turquoise
Natural turquoise is actually quite rare.
When you think about diamonds and pearls, which are typical jewelry, you rarely come across natural diamonds or pearls in accessory shops around town. When people buy imitation products such as diamond or pearl-like accessories, they probably do so with the full understanding that they are real.
So what about turquoise?
"I thought everything they sold was the real thing!"
I think most people would say that.
This is not to say that imitations are bad.
We believe that if you can learn about the "real thing" and then choose turquoise items that suit the occasion and your preferences, your options for fashion and expression will expand.
We want more people to know about natural turquoise and experience the beauty and depth of its original blue color.
Challenge!
Which is the real turquoise?
In fact, all of these are imitations!
It is said that approximately 90% of turquoise items sold on the market are imitations. There are a variety of imitations, ranging from those that are easy for an amateur to spot, to those that confuse even appraisers.
Although this item expresses the deep blue of turquoise, the depth of color and texture feel a little dull, as it is made of glass.
The mottled blue color is expressed, but the mineral feel unique to turquoise is subdued. "Made of plastic"
Stabilized turquoise. Low-quality turquoise is soaked in chemicals to enhance its beauty as a gemstone, such as its deep blue color.
Get genuine turquoise here!
LFC is a natural turquoise brand created by Joe Dan Lawrie, the world's only turquoise appraiser.
With so many imitations of turquoise on the market, where can you get the real thing? The answer is right in this article you are reading now.
The key is to get turquoise from LFC, a brand that specializes in natural turquoise jewelry!
All turquoise used by LFC has been certified natural by expert judge Joe Dan Lawrie, and each piece is issued with a certificate of authenticity.