About LFC

  • LFC (Lowry Family Collection) is a high-quality turquoise jewelry line produced by Joe Dan Lowry, a leading figure in the turquoise world. Joe oversees and appraises turquoise-related materials for many museums (Heard Museum, Smithsonian Museum, Mann Museum in San Diego, etc.), and also runs the Turquoise Museum in Albuquerque, New Mexico, USA.

    At LFC, we work with highly skilled artists to create turquoise jewellery, with prices that reflect the carat weight and grade of the stone, as well as the artist's craftsmanship.

    In addition, only those pieces made by jewelry artists who agree with the purpose of the project, using stones carefully selected by Joe one by one, are issued with a special certificate that serves as LFC's certification. This certificate by Joe is issued only to LFC and can be clearly distinguished from other jewelry.

    Joe created LFC as a new standard for turquoise jewelry, and hopes that it will become a part of American casual fashion and other fashion styles in the future.

    LFC offers a wide variety of turquoise jewelry, including Native American jewelry. In order to make turquoise more familiar to everyone, we propose styles that incorporate turquoise jewelry into fashion in various forms.

  • Joe Dan Lawrie is known throughout the world for his knowledge and accuracy in identifying turquoise. He is also known for his skill in extracting rough stones from mines and cutting and polishing them for use in jewelry. Joe has interviewed collectors, artists, museums and stone miners from around the world, worked with geologists, mineralogists and archaeologists and viewed rare specimens in order to buy and sell stones and to broaden his knowledge.

    The turquoise collected from the two previously published books (TURQUOISE and Turquoise Unearthed, both by Joe Dan Lowly and Joe P. Lowry) and from over 100 mines owned by the Lowry family, is shipped all over the world thanks to Joe's knowledge and stone processing techniques.

    Currently, in Albuquerque, New Mexico, he not only continues to buy and sell turquoise, a family business that has been passed down through four generations, but also serves as the director of the Turquoise Museum and the owner of the Enchantment Mine in the same state, and is actively involved in events such as stone appraisals and lectures on turquoise, receiving requests from various parties.

    As a member of the Indian Friendship Project, an organization supporting the recovery from the Great East Japan Earthquake by Native Americans, he is collecting donations, visiting disaster-stricken areas, and spreading awareness around the world about the need for long-term support activities.