News & Blog

【LFC POP-UP開催】大丸梅田店1階にて 11/5(水)スタート|ナチュラルターコイズの世界へ
LFC POP-UP Event: Daimaru Umeda Store, 1st Floor, Starts November 5th (Wed) | Enter the World of Natural Turquoise
Thank you for your continued patronage of LFC. We will be holding a pop-up at Daimaru Umeda store from Wednesday, November 5th. LFC's signature natural turquoise jewelry is on display,... Read more...
LFC JAPAN SHOW 2025: An exhibition and sales event packed with turquoise jewellery!
It has been decided that LFC JAPAN SHOW 2025 will be held again this year ! This season has come again this year. LFC JAPAN SHOW 2025 is a special exhibition and sales event where you can experience the charm of natural turquoise jewelry to the fullest. From June to August, the event will travel to 10 cities across the country, offering a rare opportunity to see and touch over 500 pieces of natural turquoise jewelry. ★It has been decided that the event will be held in Hamamatsu City, Shizuoka... Read more...
LFC JAPAN SHOW 2024 開催決定!
LFC JAPAN SHOW 2024 to be held!
It has been decided that LFC JAPAN SHOW 2024 will be held again this year! Only a small amount of natural turquoise is allowed on the market. We look forward... Read more...
[Additional Dates] LFC JAPAN SHOW in HONG KONG
The LFC JAPAN SHOW 2023 concluded its run on August 20th, but due to overwhelming popularity, additional dates have been decided. This will be the first time the event is held overseas!! LFC JAPAN SHOW in HONG KONG September 22nd (Friday) - 24th (Sunday), 2023 Time: 13:30-20:30 https://www.vinavast.co/ Venue: Hong Kong Causeway Bay, Matheson St, 10 Matheson Street, 1st floor, full floor The event will be held overseas, so it will be far away from Japan, but if you can make it or live nearby, please come. With the addition... Read more...
[July 2023] Joe Dan Lawrie Special Seminar & Appraisal [Osaka]
Joe Dan Lawrie Special Seminar & Appraisal (in Osaka) At the Osaka venue of the LFC JAPAN SHOW 2023, the warmth-crafts manufacture Nakanoshima BANKS, we will be hosting a special lecture titled "How to Choose the Right Turquoise" with LFC producer Joe Dan Lawrie. Joe Dan Lawry Special Seminar "How to Choose the Right Turquoise" Date and time: Sunday, July 16, 2023, 11:00 a.m. Location: Warm Crafts - Cafe next to Manufacture Banks Participation fee: Free (1 drink system: only drink fee will be charged) Capacity: 20 people >> Application... Read more...
【D-8】LFC JAPAN SHOW 2023 開催まであと8日!
[D-8] Only 8 days left until LFC JAPAN SHOW 2023!
There are only 8 days left until LFC JAPAN SHOW 2023. More details about the event In this article, we will introduce the new products that will be available for... Read more...
LFC is not a silver brand. It exists as a turquoise brand.
The natural turquoise sold at LFC is not selected as a single natural stone . Most of it is selected in a silver jewelry setting for easy wearing . Of course, each stone comes with a certificate by Joe Dan Lawry, clearly indicating the mine where the stone was mined. Many people may think of LFC as a silver accessory brand because there are many silver accessories lined up in LFC shops , but LFC is neither an accessory nor an Indian jewelry brand.  It is a brand and specialty... Read more...
There are not many detailed books about turquoise in Japan.
As we have said before, turquoise can range from purely natural turquoise to artificial turquoise that has been coloured and hardened by humans, and there are also different grades of natural turquoise, and even turquoise from the same origin can have a wide range of value. Furthermore, we have mentioned that the role of Joe Dan Lawrie, a turquoise expert, has played a major role in enabling the stone to be clearly determined as a value . The book he supervised is " American Turquoise" in the special edition of... Read more...
LFC JAPAN SHOW 2023 開催&ジョー・ダン・ロウリー来日(大阪会場)決定!
LFC JAPAN SHOW 2023 to be held and Joe Dan Lawrie to visit Japan (Osaka venue)!
It has been decided that LFC JAPAN SHOW 2023 will be held again this year! Only a small amount of natural turquoise is allowed on the market. We look forward... Read more...
ジョー・ダン・ロウリーというターコイズの専門家
Joe Dan Lawrie, a turquoise expert
LFC's mission is to provide a deep understanding of the traditional world of turquoise by specializing in natural turquoise . At the heart of this is Joe Dan Lawrie, who... Read more...
"Classic" does not mean "old." This is a surprisingly little-known expression used for turquoise.
There is a word " classic" that you often hear in the turquoise market . When you hear the word "classic," you think of "something old ." If someone explains to you that "this is classic turquoise," you will assume without checking that it is vintage and valuable . In everyday life, classic means old, but in the world of turquoise, the word classic is actually used to mean "typical." Classic turquoise means typical turquoise . Of course, as I mentioned earlier when discussing the value standards (grades) of natural... Read more...
The value of turquoise is determined by four criteria.
Just like diamonds and other gemstones, turquoise has a value standard called a grade , and its value changes depending on that . There are four factors that determine its value. ① Condition ②Source ③Color ④ Matrix These four are the four major factors that determine the value of turquoise, but let's start by explaining the first factor, condition, which distinguishes whether it is natural or man-made. As I have written before , even if the base is a natural stone, if it has been artificially colored or hardened with... Read more...