From geologists to jewelers, miners to healers, ancient cultures to modern collectors, people around the world have long been fascinated by turquoise. To the Native Americans of the Southwest, in particular, this "sky stone" was an ancient talisman for health and well-being, and for centuries they have incorporated it into both ceremonial and everyday jewelry, carvings, and pottery.
Other cultures also believe it to be one of the most beautiful stones with protective powers. Americans treasure the many colors and varieties of turquoise available. In a way, turquoise reflects the American culture's emphasis on complexity and diversity, yet individual respect.
Today, nearly all turquoise reaching consumers is sold through the United States. The American Southwest, in particular, is blessed with the finest and most abundant turquoise. This is a region where the spiritual values, aesthetic sensibilities, and artistry of indigenous peoples intersect and coexist with modern mining and marketing methods to promote turquoise as a cultural icon around the world.